Clarks Summit, Pennsylvania · Working nationwide
SEO optimization
done the right way.
We handle the technical work, write every article ourselves, and report each month on what moved. You see the keyword list, the rankings and the reasoning, whether you are competing in one town or twelve states.
What's included in every SEO plan.
Content and on-page work
We publish articles and build the metadata around what your customers are searching for. A person writes it and a person edits it before it ships.
Local and technical
We manage your Google Business Profile, monitor the technical health of the site, and track how you rank in every market you are trying to win.
Strategy and reporting
We track your keywords, watch your competitors, and send a report each month that shows what moved and explains why.
AI search
We structure your pages so AI search and assistants can read, quote and cite them correctly. Most of your competitors are not doing this yet.
What a plan covers.
Plans run on a three-month minimum and are quoted on scope.
Takeoff
This suits a business with one location in one market that is building a foundation in search. You get 25 keywords, one article a week, on-page work and a monthly report.
Throttle
This is for a competitive market, or for when you are trying to catch someone specific. You get 50 keywords, two articles a week, a local strategy and technical monitoring.
Altitude
This fits businesses with several locations, or businesses where search is the main channel. You get 100 keywords, four articles a week, multi-location planning and a monthly strategy call.
What to expect, month by month.
We schedule and approve the first run of weekly content, and we begin the first phase of optimization across technical, on-page and AI search. Outreach starts once we have rescanned the site.
Your content and outreach begin to index. Early ranking and traffic movement may appear. We keep publishing and adjust to how the site is indexing.
By this point you should be seeing movement you can point at in the report, rather than impressions alone.
What we will not do.
We do not buy backlinks. We do not use link networks. We do not publish generated articles under your name.
Everything that ships is written and checked by a person. That is slower, and it is the reason the work still holds up a year later.

Local search,
wherever you are.
Local search is its own discipline. We handle Google Business Profile, citations and location pages, and we track where you rank in the places your customers are searching from.
We do that for businesses in Scranton and across NEPA, and for clients in markets we have never set foot in. The method travels. Being based in Clarks Summit means we learned local search from inside a real market, which is why we are good at building it anywhere.
Questions about SEO.
How can The Air Creative help you?
The consultation is free. We review your goals, your scope and your timeline, and come back with a plan and a real number.