OUR AI POLICY

Strategy, design and copy made by people. AI supports the routine, but never the craft.

Our goal at The Air Creative Marketing Studio is to provide a human-first marketing and design experience for our clients and help them differentiate themselves in a world of generic AI “creative” and messaging. We will continue to showcase our clients’ unique brand, voice, and services and help them stand out from their competition.

How we’re using AI

We believe in the power of human creativity: human-first design, strategy, messaging and customer experience. We leverage AI internally to help with standardized workflows, automations, and ongoing tasks to free up our time in order to provide the best creative and customer experience for our clients. We use AI to expand our expertise, not to rely on AI to do the most important work for us.

Our AI Tool Stack

Claude — for strategy call summaries, copy outlines or refinements, SEO tracking, and advanced coding assistance

ChatGPT — for brainstorming and finding gaps in content, design, SEO or dev

Zoom AI and Calendly AI — for strategy call summaries

Important note on Confidential Client Data: Client data is NOT being used to train any AI LLM model or intentionally or knowingly shared publicly via AI tools in our stack.

Client AI Policy

We will guide you through our proven AI prompts (if necessary) for creating content and copy. We WILL NOT accept AI content and designs and revise, refine, or code them to our standards.

Team AI Policy

Our team is human-first in all things design, copy, strategy, and customer service and follows our mission, tool stack, and general principles and ethics for AI.